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Mark Claypool’s Bio

Mark Claypool'sMark Claypool has worked in the fields of online web presence, marketing, occupational mentoring, training, workforce development and business education partnerships for over 30 years.  As an AMI accredited automotive manager, he has founded four companies, two non-profits and one foundation in his career.  He is currently the Chairman and CEO of Optima Automotive.


Mr. Claypool has a degree in Education from the University of Illinois (where he was an All-American in track and field).   His career includes the following:

  • Executive Director of the co-ed Career Exploring Division of the Boy Scouts of America in the Chicago area and Finance Director of the Detroit Area Council
  • National Director of Development of SkillsUSA/VICA, team leader of Business/Education Partnerships team
  • Executive Director, I-CAR Education Foundation
  • Executive Director, National Auto Body Council (NABC)
  • Co-Founder of the Collision Industry Foundation
  • Founder, Mentors at Work Apprenticeship system
  • Co-Founder, SOP MD Standard Operating System
  • Coordinator, CCAR Automotive Career Education Day
  • Vice President of Operations, VeriFacts Automotive
  • Director of Business Development, Metro Paint Supplies
  • Founder, Optima Automotive and Optima Social Media
  • Contributing Editor and Monthly Columnist for BodyShop Business Magazine
  • Axalta Certified Consultant
  • Certified CE Trainer for Insurance Company Reps

Currently, as CEO of Optima Automotive, Mr. Claypool oversees the organization’s web presence management services that include:

  • Website development and design
  • Search engine optimization
  • Social media management of Google+, Facebook and Twitter
  • Reputation management
  • Search engine marketing (pay-per-click)
  • Online competitor analysis/corporate espionage
  • SOP development, extraction and customization

Mr. Claypool consults in areas such as web presence management, human resources, organizational development and marketing.

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